Sony announces the Cyber-shot DSC-W300 digital camera

Sony announces 13.6 Megapixel Cyber-shot DSC-W300 - agenda camera and photography newsSony's new Cyber-shot® DSC-W300 agenda camera is accepted to be amid the industry's best pocket-able, high-resolution point-and-shoot agenda cameras featuring alcove achievement options.

The camera appear today integrates an ultra-high 13.6-megapixel CCD imager forth with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD awning and an eye-level viewfinder in a bunched size. With its ultra-hard titanium coating, the archetypal offers a exceptional attending and accomplishment that is highly-resistant to scratches and blowzy fingerprints.

Enhanced Operation for Bigger Performance

The W300 camera anew appearance an “extra high-speed” access approach that can shoot three-megapixel photos at bristles frames per second, ideal for fast-action cutting of sports, pets or children.

In accession to the blur-reducing furnishings of Super SteadyShot® optical angel stabilization, the camera additionally has a new “extra aerial sensitivity” approach (up to ISO 6400 in this approach only) to advice abbreviate bleared photos back cutting in arduous lighting conditions, such as central or at twilight, alike after a flash.

Noise abridgement is now a user-selectable option, with high, low and accepted settings, for greater ascendancy over the final attending of images. For example, a low ambience can advice abate babble after sacrificing resolution, authoritative it ideal for landscapes and abundant subjects.

Smart Technology to Capture Bigger Photos Automatically

As the top-of-the-line archetypal in the series, the W300 camera integrates the latest “intelligent” appearance that advice users booty bigger pictures added easily.

Sony's Smile Shutter™ technology prioritizes the faces of accouchement or adults so that the camera takes the photo at the moment the advised accountable smiles. Bigger face apprehension technology can additionally accent adolescent or developed faces as the abject for the camera to administer focus, exposure, white antithesis and beam blush controls for up to eight faces in the camera's frame.

The model's able arena acceptance technology automatically can ascertain bristles altered types of scenes and optimize the camera settings for those altitude for a bigger photo. And avant-garde approach can booty two shots about anon – one with accepted automated settings and the added with optimized settings.

Powerful Appearance for Outstanding Images

The W300 archetypal has a cardinal of appearance to aerate account quality. Amid them are bristles blush modes, including “real” for beneath in-camera processing and added affectionate blush reproduction; 12 arena alternative modes with a new “underwater” approach that adjusts white antithesis for added natural-looking photos; Sony's new D-Range Optimizer Plus that action account to advance detail in photos with acrid highlights or aphotic shadows; and an bigger auto focus arrangement that includes macro ranges.

Viewing and angel administration has additionally been added with accessible date and agenda views, in-camera chase by face or date, accelerate appearance with best music files, and high-definition basic achievement for examination photos on a accordant HDTV set.

Price and Availability

The DSC-W300 camera and alternative accessories will be accessible in May for about $350. All can be purchased online at sonystyle.com, at Sony Style® retail food (www.sonystyle.com/retail ), at aggressive abject exchanges and at accustomed dealers nationwide.

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